This product should be handled with care. To maintain the shape use a shoehorn and alternate shoes daily. Exposure to the elements will alter the upper and sole, this is normal and what makes your Loro Piana shoes distinctive. To clean the fabric upper, simply use a damp pale cloth. Wipe the soles clean with a damp pale cloth. Avoid using soap or chemical cleaning products on any part of your shoes. Do not machine wash. . To store, insert shoe trees or stuff them with paper and place in separate cotton pouches.