Loro Piana and the world of sports

 

From horse-riding to golf, from sailing to cars and concours d’élégance, the House’s fascination with the world of sports has its roots in a family passion for the active life and the heartening spirit of competition. While unique and with their own nuances, these sports share a common language of sophistication and timeless refinement, expressed through composed perseverance, graceful movements, and exquisite style – values that are intrinsic to Loro Piana. 

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Equestrian

Loro Piana’s heritage is steeped in equestrian elegance. It is a sport of inimitable grace and beauty that expresses a refined lifestyle and the Maison’s dedication to excellence.

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Sailing

Loro Piana has a deep connection to the world of sailing. More than a sport, it is a lifestyle that the Maison shares its values of tradition and dedication to excellence with.

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Classic cars

Loro Piana has a strong, authentic, and long-standing connection to the world of classic cars, along with the elegance and beauty it evokes.

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Golf

Loro Piana’s vision and philosophy align closely with the values of the world of golf, both bound by a commitment to tradition, a relentless pursuit of perfection, and a tenacious spirit of perseverance.